The Importance of Mood Tracking

This motion graphic explainer video educates viewers on the benefits of mood tracking and different methods to monitor emotions. The animation aims to promote self-awareness, emotional balance, and improved mental well-being through engaging visuals and storytelling.

Role

Motion Graphic, Graphic Design, Storyboarding

Tools

Adobe After Effects, Adobe Illustrator

Duration

Apr 2024 - May 2024 (2 month)

Final Video

Research and Concept Development

Conducted in-depth research on mood tracking and its psychological benefits, and developed a structured script and storyboard, ensuring a logical flow of information..

Identified three key benefits:

Creating Space: Allows individuals to step back and process emotions without immediate reaction.

Recognizing Patterns: Helps detect emotional triggers and trends over time.

Better Self-Care: Encourages self-awareness, leading to improved coping strategies and self-improvement.

Explored three common ways to track moods:

Mood Journal: Writing daily reflections to understand emotional trends.

Mood Chart Visualizing emotions over time using colors, numbers, or symbols.

Mood Tracking Apps: Digital tools with reminders and insights for easier tracking.

Style Guide

Color Palette:

Green: Represents calmness, balance, and emotional stability.

Brown & Soft Yellow: Serve as neutral, grounding colors to create warmth and familiarity.

Gray: A neutral complement that adds balance to the design.

Typography:

Quicksand: Chosen due to its rounded form, ensuring a friendlines and accessibility.

Graphic Style:

Flat vector illustrations: Simple, clean, and visually engaging.

Color Usage

Color plays a critical role in scene transitions and mood representation, helping to establish different settings and emotional states. This approach ensures a smooth visual flow while reinforcing the key message of how mood tracking can improve well-being.

Scene Transitions:

Train Scene (Gray Tone):

Shows the tiring, routine feeling of commuting.

Office Scene (Blue Tone):

Represents a busy and structured work setting, where stress can build up.

Home Scene (Yellow Tone):

Creates a cozy and familiar atmosphere, but emotions can still fluctuate.

Mood Changes:

Anxiety & Stress (Purple Background):

Shows the tiring, routine feeling of commuting.

Calm & Balance (Green Background):

Symbolizing peace and emotional stability after mood tracking.

Key Animations

Character animations:

Demonstrating emotional changes and mood-tracking techniques.

Mascots animations:

Visually express different emotions, such as happiness, sadness, frustration, and calmness.

Seamless transitions:

Guiding the viewer smoothly from one topic to the next.

Reflection and Learnings

Learned how to "Show Not Tell" by using visual storytelling to convey complex ideas and emotions.
Discovered the importance of color psychology in setting the tone and mood of a narrative.
Enhanced skills in character design and animation to create relatable and engaging visuals.